The reality is that if you aren’t using video for your business, you should be. Video is the hot new trend in marketing, and if your company isn't jumping on the bandwagon, you're missing out on some serious business. But why should you bother with video, you ask? Here are just a few reasons:

Video is quickly becoming the go-to medium for businesses to promote their products and services. Here's why:

People love video content.

Let's face it, in today's fast-paced world, people just don't have the attention span for reading anymore. A video, on the other hand, is the perfect way to grab your audience’s attention and keep them engaged. According to a study by Wyzowl, 84% of people say they've been convinced to buy a product or service by watching a brand's video. Plus, video is the most popular type of content on social media, with 78% of people watching online videos every week.

Video helps increase engagement and conversions.

Videos have been shown to increase engagement on websites by up to 3 times, according to a study by Invodo. And according to HubSpot, including a video on a landing page can increase conversions by up to 80%. Conversions = money in your pocket.

Video can showcase your brand's personality and creativity.

Video allows businesses to showcase their brand's personality and creativity in a way that text-based ads simply can't match. A study by Animoto found that 64% of consumers make a purchase after watching a branded social media video that they found entertaining.

Video is becoming increasingly popular among consumers.

According to Cisco, by 2022, online videos will make up more than 82% of all consumer internet traffic. This means that if your business isn't using video, you risk falling behind your competitors who are leveraging this popular medium.

In conclusion, video is quickly becoming a must-have for any business looking to stay ahead of the curve in their marketing strategy. And hey, if all your competitors are using video in their marketing strategy, you don't want to be left behind. It's like the cool new toy that everyone wants - you don't want to be the only one without it!

Video is the future of marketing, and if you want to stay ahead of the curve, you better start adding it to your strategy ASAP. Because if you don't, your competitors will, and they'll be too busy raking in the sales to laugh at your outdated text-based ads.

Just kidding. Sort of.

Curious about how you can include video marketing in your marketing strategy?