f you're looking to create a video for your business, you may be tempted to try and do it yourself. After all, how hard can it be? You have a smartphone and some editing software, right? But before you hit record, let's take a look at why it's important to hire a professional.

Professional videos are more effective.

According to a study by Animoto, 96% of consumers find videos helpful when making purchasing decisions. But not just any video will do - consumers expect high-quality, professional-looking videos. In fact, according to Forbes, a poorly produced video can actually harm your brand's reputation.

Professionals have the right equipment and expertise.

Sure, you may have a smartphone, but do you have professional lighting equipment, sound equipment, and editing software? Professional videographers have the equipment and expertise to create a high-quality video that will capture your brand's message and look great.

Time is money.

Creating a professional-looking video takes time - time that you could be spending on running your business. According to Wyzowl, it takes an average of 22 hours to create a 90-second video. By hiring a professional, you can save yourself time and stress, and ensure that the final product is top-notch.

Professional videos have a higher return on investment (ROI).

While hiring a professional may seem like an added expense, it's important to consider the ROI of a professional video. According to a study by Vidyard, companies with professional videos see 34% more web conversions than those without. In addition, HubSpot reports that video content has the potential to generate a 157% increase in organic traffic from search engines.

While it may be tempting to try and create a video yourself, the benefits of hiring a professional cannot be overlooked. Professional videos are more effective, have a higher ROI, and save you time and stress. So before you hit record on your smartphone, consider the advantages of hiring a professional video agency. Your business (and your brand) will thank you for it!

Want a video but not sure where to start?